lead product designer and strategic thought partner, advocating for human-centered solutions.
featured project.
An industry-differentiating claims experience designed around people, not policies—starting with “What happened?” rather than “What coverage do you have?”
Industry-disrupting application streamlining.
Recently I opted for additional life insurance through my spouse’s employer and was told I had to fill out an additional health questionnaire. The customer service agent I was speaking to advised against completing the application online, citing submission issues and usability challenges, and instead suggested allowing her to mail me a paper copy .
With that experience as our competition, Pacific Life Workforce Benefits asked me to develop an easy-to-use life insurance application, and the underwriting management platform to run behind it.
Case Study coming soon!
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View some of my public work.
Portfolio Design + Build
An experiment designing and developing my own portfolio. While the projects displayed are out of date, the site itself is it’s own case study.
EmpowerED Psychology Services
Responsive site design and build for a new business, including IA, copyediting, UX content creation.
Kinetic Lighting and Electric
Brand refresh, logo and site design to speak to the clients’ needs while representing the owner’s personality.
